Dallas Market Research on MMORPG'sJan 27th, 2003 at 2:57 PM by Kenti_Bepor

This was posted up on Everlore today:
Freddi Wayne sent us the following regarding a MMORPG market research study being conducted in Dallas Texas. If you would like to participate, here's how:
Fieldwork Dallas, a market research company is conducting focus groups with males (18+ years) who play Role Playing Games (RPG's) and or Massively Multi-Player Online Role Playing Games (MMORPG's) online. The groups will be held the 1st week of February. If you qualify, you will be paid $75-$100 for coming in to our office and participating in a 1.5 hour focus group discussion. This is a rare opportunity to have some input into these games. Please contact us a.s.a.p. for more info
I've sent off an email for more info, so hopefully I'll be there! Feel free to drop me a line if you're going (click my name on any post, it'll bring up the email client), I'd love to meet some of you! -Kenti
Tags: General, News

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# Jan 29 2003 at 1:56 PM Rating: Decent
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Apparently since I help post news from this site, my help wouldn't be at all useful to their study, so they rejected me for it!! BAH!

Ah well. Finally got a job anyways so I don't need their stinkin money... jerks.

-Kenti
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Males Only?
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# Jan 28 2003 at 10:53 AM Rating: Decent
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Males? Why not females also? Don't they think females ever play these games? Someone isn't paying paying attention to the results of Nick Yee's work. Female players average more hours a week than even teenage males. So why aren't they included in these researches?

Companies like Sony say they would like to attack more female players. Maybe including females in the research groups would help.
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RE: Males Only?
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# Jan 28 2003 at 4:08 PM Rating: Decent
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This study isn't being run by Sony or its sister companies. Its hard to say what they're trying to study as we don't know what the 90 minute group discussion will entail, really. Yes people have done studies already, but I'm positive there is no gender exclusion meant in this... that'd be asking for more trouble than they could handle.

This is one research out of many, and there are plenty 'female-only' studies out there... just not many on video games.

There are plenty of demographics out there that companies would like to appeal to... but even if the average females plays longer than the average male... there are still over twice as many average males playing than females. Its just a numbers game, and I bet that they'd have trouble filling the seats if it were a female-only discussion group.

-Kenti
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