This years E3 Expo was marked by a increase in "Morality." In an article posted on Wired.com in January (http://www.wired.com/news/technology/0,70075-0.html) notes that Vendors were warned about scantly clad “booth babes” by the ESA (Entertainment Software Association).

Rules prohibiting the use of scantily clad young women to peddle video games are nothing new, but the handbook for this year's show in May outlines tough new penalties, including a $5,000 fine on the spot for the booth owner if the "booth babe" is semi-clad.

Of course this was met with a furious blast from the gaming community. Comics, articles, and even one call to boycott E3 came in the wake. Of course my first thought was "We are here for the games. Does it really matter how the girls look?"

When I asked other people on the floor this question, the answer I got (of couse) was a resounding "Yes! It does matter." So, my first mission was to find out about the new Alliance Race for World of Warcraft. But my *second* mission was to see how much had changed with the booth babes.

Below are the pictures I took of the first four "booth babes" that I passed. Personally, I do not think the changes are that drastic. The girls are still babes! Two sets I passed were dressed for the part.

And finally, I am *still* here for the games.

In conclusion: I think the standards set by the ESA are reasonable for a tradeshow. ;) -- Kudane