CCP has launched their new EVE is Real site, which they're calling a "multi-purpose EVE memory repository and social sharing hub." It's a place to share your EVE stories and content, such as screenshots and videos. As an incentive to use the site, CCP will be rewarding the entire EVE community with Aurum each time various milestones are reached. This currency can be used in the new NeX store.

In addition, CCP is hosting an image contest and a video contest for shots at a GeForce GTX 460 SE graphics card and an Alienware Area-51 PC, respectively.