Runes of Magic officially launched on Thursday, and while the 3D game is free to play, you can spend cash on diamonds, an in-game currency used to purchase various items. In celebration of the launch, Frogster is hosting "pimp your character week " until Friday at 10:50 p.m. GMT to entice players to purchase discounted items.

Each day this week, a different series of items will be offered at discounted prices under various themes. For example, today is "pimp your accessories" day. Tomorrow you can focus on your house; Wednesday is all about weapons; Thursday showcases experience and skill; and Friday offers armor discounts.

For more information on each item and its exact price, check out the calendar on the official Web site. And if you're still not sure if you want to check out Runes of Magic, read Editor Sam "azerian" Maxted's preview of the game.