One of the most amazing things about Blizzard is it's success in everything they've attempted, and certainly you can attribute that to leadership as much as hard work. So when Blizzard Senior Vice President Frank Pearce talks about things the company is planning, it's always fun to listen!

Games Industry.biz had a quick chat with him a few days ago, and I found a couple parts rather interesting, I hope you do too!

Q: Is producing a World of Warcraft expansion every year still an ambition and do you feel any extra pressure to do that now that companies, such as Turbine, have said they will?

Frank Pearce: I don't think we would impose pressure on ourselves to do something like that based on what other companies are doing. Ultimately we want to do what is right for the franchise and what is right for Blizzard as an organisation. Ideally our goal would be to ship one with the regularity of 12 months or so, but we're so ambitious with the type of content that we want to put it makes a difficult challenge, especially when you mix in content patches and developers working on the content patches are the same developers working on the expansions. that's how we maintain consistent quality across that content.

Check it out! The interview covers everything from Diablo 3, WoW, to the Warhammer Online launch in Europe!