"The game is $40. We're not selling at $39.99,
that's a cheesy marketing mechanic."

Those are the exact words of Miguel Caron, Studio Head at Behaviour Interactive. We met with him last Friday, and he passionately explained the Founder's Packs for Warhammer 40K: Eternal Crusade. The Behaviour motto "Be true. Be fair. Be transparent." was never more evident. This is clearly a company with nothing to hide, and loves what they're doing.

Today, they've launched their official site and the details of their Founder's Packs!

Note: We just ran a very short Founder's Pack giveaway! See the winners!