If you mean here...
Your Character Wish List. This can be created using the Character Upgrade Search, or just by surfing through the items on the site. As you find items that will improve your character, add them to your wish list. (From the upgrade search, you can just check off a box next to the items and add them en mass). Then, create a printable wish list and print it out to reference while in the game. The wish list report lists what your character is currently wearing by slot, and then underneath that the items you want to get, with all of the information needed to get the item, such as what zone it is in, what mob drops it, how much it should cost to buy it and more. You can use this as a hunting list and include all the items you want to get from a particular zone or raid. You can also use it as a shopping list and include all the items you wish to buy, including the average price they sell for, when you go shopping at GFay, NFP, EC or wherever your server's auction zone is. Or as a merchant, you can use it to create a sales invoice and list all of the items you have for sale with the prices you should get for them. Here are some sample wish lists, generated in printable format and in online format.
Taken from the speil about getting premium membership.