EVE Vegas: the largest fan-organized EVE Online gathering of the year, and a great opportunity to talk one-on-one with the developers from CCP Games. As a result, I had a chance to interview David Reid, the man whose decisions shape our perception of gaming's most enigmatic journey.

Today's chat, part one of two, narrows in on his behind-the-scenes look at marketing such a complex game. We also talk extensively about current events, including EVE: The Second Decade: Collector's Edition and the upcoming Rubicon expansion. Even if you don't play EVE Online – as I didn't, prior to this event – the discussion is still fascinating for anyone interested in the games industry as a whole.

Without further ado, let's begin!