SOE's marketing dept should have took one look at Chris Black and said, "You look like a stoned, hipster douchebag. GTFO of our studio and don't come back until you have some idea of how a professional should dress for and approach a promo video." Feel free to wear your skin-tight Hello Kitty tank top and Underdog underoo's while coding, but while filming for a broad audience, "not looking like a tool" should be somewhere on the pre-shoot checklist.

Doug Cronkhite and Alan Bond seem to understand this. You don't need to wear a tux, but come on. CoD get Kobe to do a commercial...SOE gets the guy who refuses to take off his Fargo hat. Publicity 101, people.

Sup Xyroff? How ya been man? This is Dionyan!

sweet hat.