EA's BattleForge Switches to Free-to-Play Model

EA's fantasy-themed BattleForge (a hybrid RTS/CCG-styled MMO) finally made the switch to free-to-play, after suffering months of lackluster sales. Although it's a game we haven't given much coverage in the past, it's worth mentioning since the previous pay-to-play model is probably what kept most curious gamers at bay. Originally priced around $50 US at launch, box sales were dismal, despite favorable reviews and a successful micro-transaction model. (Each of your "players" in BattleForge are represented by virtual, collectible cards that can be purchased via in-game booster packs and decks.)

A couple months later, EA dropped the price down to $30 with the hopes of making the game more accessible. Finally, in late May, they did away with the "box price" altogether, offering the BattleForge client as a free download with a limited number of cards and a few other minor restrictions. In-store retail boxes are still available, which come with 3000 in-game points that can be used to purchase new cards. EA is hoping that by moving to the free-to-play model with micro-transactions to drive revenue, the game will finally begin reaching the majority of its target audience.

What do you think of this "MMORTS-CCG" hybrid? Leave a comment and let us know if you think BattleForge is a game you'd like to see ZAM cover from time to time.

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