SOE has put up a Frequently Asked Questions page regarding the price increase. You can access it at this link. Also, Absor posted some answers of his own in the Developer's Corner. It is at this link. Included in his responses is this answer to whether the game cards are still good: What if I already have game cards with the old value? Game Cards are good for 3 months paid play -- regardless of the price any particular player paid for his/her game card(s).