Mythic VP Mark Jacobs Predicted WAR's Doom?

Earlier in the week when Mythic announced that they'll be shutting down 63 Warhammer Online servers, it was clear that things with the game are getting progressively worse.

Over the course of our lives, I'm sure we've all said things that, given the chance, we'd really like to take back. Marie Antoinette would probably like to rescind her cake-bread faux pas (historical legitimacy aside), George W. Bush might wish that he hadn't talked to the press at all (although you could argue that incoherency is a valid tactic), and while Republican Chairman Michael Steele is hilariously adroit at saying things and taking them back, even he suffers from the consequences of both.

Looking to our own MMO world, perhaps another individual who would like to join this list is Mark Jacobs, VP of Mythic and lead designer of Warhammer Online. You see, way back in August of '08, Jacobs granted an interview to MTV Multiplayer, where he went on to say:

"The corollary to that is if you've seen a game consolidate servers, you know it's in deep, deep trouble - that's not a healthy sign for an MMO," he said, citing Sony's January-released "Pirates of the Burning Sea" as a recent example. "It will be the same for 'Warhammer.' Look at us six months out. Look at us six weeks out. If we're not adding servers, we're not doing well."

Well, it's been six months now, and in a coincidence of both awkward and epic proportions, Mythic has announced the closure of 63 Warhammer Online servers, 43 in North America and 20 in Europe.

Ouch.

While Jacobs has managed to defuse troubling layoff numbers - attributing the staff reductions to the "move from a pre-launch to a post-launch size" - getting caught by his own words is probably going to prove more difficult to parry.

WHAT LITTLE THERE IS

Is this an indication that Warhammer Online is in trouble?

In the '08 interview previously mentioned, Jacobs also said that he wanted WAR to be "no less than number two" in the MMO industry, but numbers indicate that Mythic's latest MMO is about 200,000 shy of old-timer FFXI's 500,000 subscriber base.

Massively.com's Brook Pilley has also argued that, despite Jacob's sugar-coated "State of the Game" address, it's a little bit bizarre when "someone can spin nearly 1,000 bug and polish fixes into a good thing (especially at the six-month point in the game's life cycle)."

Finally, as any former WAR player ("Pwyffy Pwyfftastic of Order!") may have seen, Mythic has been emailing players who left the game more than 30 days ago, enticing them with 10 days of free game time, free items, bonus XP and renown, and the opportunity to "see why WAR is better than ever."

In the end, while Mythic's behaviour is indicative of a company which is "in deep, deep trouble" (according to Jacobs), at least their 300,000 subscriber mark is well above other floundering MMOs. On the other hand, while I'm relatively certain that a team backed by EA is not going to die, if Mythic's latest attempt at bolstering their player base does not succeed, Jacob's own words may soon prove to be prophetic.

Comments

Root Thread
Piece of Trash Editorial
# Mar 14 2009 at 2:16 AM Rating: Default
1 post
Gotta love the way the WoW media pile on because really, that's all this piece of trash editorial is about.

Jacobs has a big mouth and many don't care for him. His game is not WoW and it will never develop the kind of subscriber base that WoW has. WoW's a phenom, but not because it's particularly innovative. It was a second generation MMO that was blessed with two things - an existing fan base from the Warcraft games and timing - online gaming exploded right about the time WoW released. These new gamers shunned the old first gen classics - AC, EQ and UO and skipped over the games that came in between - DAoC and AO - and went straight to WoW.

Warhammer's a decent game. It had a pretty solid launch and it plays pretty damn well now. It has issues in its end game and could use new content (and no, I don't feel new classes constitutes new content) which will be coming in April/May with the upcoming Tomb Kings patches. I expect the base to grow and this game to continue to improve. But it will never be WoW.

And as far as consolidating servers, it was done for one very simple reason. Too many servers for the existing subscriber base in a game that demands heavily populated servers.

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