Fury Online has posted some really great lore to their official forums titled "Why We Fight".

The reason is simple. This war goes beyond fighting over territory, for power or control. It is not hatred that makes me draw my blades, nor lust or ambition that fuels the fires of this struggle. It is the basest emotion that drives me. Fear. Fear of the Fade.

The Fade is the nightmare that you cannot wake from. A blackness that drags you in like an undertow, unrelenting and irresistible. Panic will overwhelm you when you gasp for air that isn’t there. You will flail your limbs in every direction, desperate to touch something substantial, but you will find only nothingness. It will seem as if all your senses have left you and though you cannot feel a chill on your skin, a cold, sickening energy will consume you nonetheless.

In addition, the European launch of the game went live today!  Ready?  FIGHT!