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Do you care? We know that people are using these services and so this affects us in someway also most of us work hard to lvl fast and/or make gold. People who use these services take the %&$% out of us.
Do I care about the spam or the fact that people are using the services?
The spam is annoying and that's why I report them.
I dont really care that I put in the time and effort to earn enough gold to buy [insert expensive vanity item here] while some idiot paid $500 RL cash for it, ****, if I could sell my in game gold for RL cash I'd do so in a blink.
I also dont care that someone paid several hundred dollars to have thier toon PL'd - personally I enjoy leveling my toons and I think anyone who's willing to pay others to play the game for them is also stupid.
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What can be done about it? I dont think blizz are doing enough stop it.
Blizz has done quite a bit actually - not too long ago they did a mass banning of gold seller accounts and really put a dent into them. They also had a successful lawsuite to shut down a company that was marketing a bot program that gold sellers used to PL clients and thier pharming toons. They've prevented the gold sellers from doing spam emails through the game's mail system and it would appear they've also stopped the spam whisper bots and spam invite bots.
So yeah, they've done quite a bit to stop this crap.
As for /trade /general and /LFG - lol - being in any of those is so annoying (even without gold sellers) that I always close them anyway.