Tamorto I am one of those who suggested that. I will warn you you had better spell it out to people EXACTLY what the purpose, and the rules are. NO EXCEPTIONS, or very very few.
Spend some time writting down your rules. And warn people who don't want to play by them you will boot them. I cannot stress this enough. No rules, loose rules, no structure etc. and your done.
If you don't, you won't have crap inside of 1-3 months, with everyone doing what/how/when they feel like. You will be just another EQ guild, with four people wandering aimlessly. Rules, and structure, or it won't work.
Post your requirements, and rules, on the SOE main board site. Just start a thread. Also post it on the server of your choosing, in the guild lobby, and in Blightfire Moore bulletin boards. Actually I think you can create a toon, on all the servers, and do it on all there boards, if you wish.
Goodluck I hope it works for you all.